Although it’s been almost one year, we’re still excited to share with you our work for this special project.
Our client, AUTOBEST is the biggest independent European Motoring Jury, with 32 members from 32 countries.
In 2021 they celebrated 20 years of existance and the anniversary event took place in Barcelona, end of September.
The awards are MANBEST, COMPANYBEST, TECHNOBEST, SMARTBEST, SAFETYBEST, ECOBEST, A STAR IS BORN, DESIGNBEST, SPORTBEST and the most important, BEST BUY CAR EUROPE.
About the concept
Since the previous year, each of the 10 awards was introduced using an animated video, featuring the AUTOBEST.org characters – Mister B and Miss A.
We were very excited to work on the scripts, as they offered us the opportunity to research the automotive market on which we had little knowledge. But even more important, they gave us the liberty to get a bit philosophical sometimes, as well as playful. Sometimes we got to do them both. 🙂
It was an overall enriching experience for our team, from script writer, to illustrator and to animator.
And this is what we love most to get from our projects – knowledge about different industries and experience in playing with different styles. We’ve used whiteboard animation technique for 9 videos and 2D animation for INTRO and BEST BUY CAR.
BEST BUY CAR EUROPE Award - New Seat Leon
ECOBEST Award - Honda e
DESIGNBEST Award - Frank Stephenson
SPORTBEST Award 2020 - Torger Christian ‘Toto’ Wolff
MANBEST AWARD - Herbert Diess VW Group
TECHNOBEST Award - Renault E-tech
COMPANYBEST Award - Skoda
A STAR IS BORN Award - Citroën Ami
SMARTBEST Award 2020 - Pivi Pro Infotainment System
SAFETYBEST Award 2020 - Toyota
For more inspiration, take a look at our PORTFOLIO. Or if you already have an idea to stat with, can’t wait to see how you envision your video. 🙂
Let’s pop up the magic!